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Part of me is convinced that GM is sabotaging the Chevy Volt. Why? I have no idea. But that is the only plausible explanation for what is, without question, the WORST advertising campaign I have ever seen for a car. From everything I have seen, read, and heard the Volt is a truly innovative and impressive vehicle; a real opportunity for the American auto industry to make a comeback. I even like the design of the Volt. These commercials not only won't cause people to want the Volt, but presents Volt owners as disdainful jerks. It's like these ads (the one above, and the "drive-through" one) say to the viewer: "Buy the Volt, but only if you're a yuppie snob who hates idle conversations with ignorant hicks." Or, for that matter, these ads are just as likely to cause the urban professionals to think: "Don't buy the Volt, because ignorant hicks will pester you." Either way, the stereotype and message is a complete miss. Car commercials are some of the most dramatic on television, and for good reason. In American culture, and many others, the automobile is a symbol of liberation or escape. A bold use of these themes by utilizing Volt's dynamic design, as well as its desirable fuel conservation features ("freedom from gas prices") would've been a much better way to introduce what truly seems to be a great automobile.

at some point in time gm might want to give serious consideration to making a commercial based on the video posted by the gm engineer who talked about the energy efficiencies that he realized in his volt driving. i think his name was adam ourey, or something like that. his was the best presentation of its type that i have seen. it not only touches on the aspects of the volt as a car that operates on both electricity and gasoline but it presents a useful model that a viewer can use to evaluate how much energy efficiency he might realize with the volt.

Thud. GM needs a new advertising agency (or just call me). On a scale of 1-10, I'd give these a 1. The Nissan commercial for the Leaf is hilarious and catchy - I'd give that one a 9.5. Even though I'm getting 600 mpg, I'm glad I purchased the Volt on my own... I wouldn't have even considered buying a Volt if I had seen either of these commercials. Sad sad attempts.

Commercial Idea 1: A Volt is cruising down the road and passes a Leaf stranded on the side of the road in the rain. Driver of the Volt stops and asks if he can help, maybe give the driver a ride to the nearest gas station. Driver of the Leaf says it would do no good, that he's out of electricity and has to wait for a towtruck. The towtruck gets there and already has three Leafs on board (have the Leaf drivers crammed into his cab) and can't take another one... towtruck driver says "Oh, I thought you just needed a jump". :)

Commercial idea 2: Show a map of the United States laid out like a football field. and two cars in Los Angeles. Show the Volt cruising across America in long hops, getting to New York City after three days of driving. At the same time, show the Leaf going 60 miles a hop, then stop to charge for several hours, then go 60 miles, stop, etc. Do the hops in the form of the NFL charts of passing/rushing down the field for a touchdown (maybe get Al Michaels or John Madden as the announcer). Put up statistics like an NFL game (miles per rush, penalties (lost hours having to stop every hour to charge), etc. Follow-on commercial - Leaf owner finally makes it to New York but finds out that the Volt owner has already gotten a job and is commuting daily without using gas. Leaf owner starts looking for a job but has to worry about New York not having any charging stations, so can only accept a job at the McDonalds down the street from his house.

I've got lots more ideas if you don't like these.

Seriously - GM, get an advertising agency that won't embarrass current Volt owners.

i think that you are asking the wrong audience for comments on this commercial. it seems clear to me that the commercial was conceptualized to address specific attributes that are of interest to some potential customers for the volt. the thing is that those attributes are more pertinent to a consumer who knows little about the volt...i don't think that characterizes the audience that regularly reads this blog. this commercial does little for me.

that said, you build a house one brick at a time, and this is a reasonable "brick" in a slow, methodical process of educating consumers on the various attributes of the volt. we will have to see how the different "bricks"/attributes deploy in this marketing communications campaign. as to this specific commercial, i think that the commercial does a pretty fair job of addressing attributes related issues of "range anxiety" and to answering the question of how is the volt different from pure electric cars.

Excellent! I have had conversations like this many times (about the Volt, not the restrooms). I keep stopping at my local Exxon to add air to my tires but, so far, have not had to buy gas. They've tolerated me so far.

These are great attention getters....and I feel like they are right on the mark ! Let's hope they are run enough to get the right message out there about how GREAT this car is !

People - Don't over analysis it. It's funny. Just that.

Unfortunately, a defensive reaction tends to underscore the offenders point. I love the Volt, but these ads are motivated by the wrong purpose, and miss the mark, adding to confusion, not clarifying. It's a car. A nice one. It's fun to drive and easy to maintain.. More so than any other pure gas based car that constantly toot the "fun to drive" horn, and way more than any other pure battery electric or hybrid. Don't let the knuckle heads drive the conversation.

Frankly I'm happy to see *any* commercial for the Volt on TV. But the comments above are right. The amount of mis-information and outright FUD being spread around. A recent link someone sent me took me to the most inflammatory and untruth-laden opinion piece on the Fox "news" web site. (Shudder!) I resisted the urge to respond... partly because you had to register first and I want nothing to do with Fox. I've had my Volt for 4 months and GM needs to let people know it is a great car and a real solid driving machine, not just a econobox with a big battery. It's not your father's Chevy. It's not even your brother's Chevy.

Amusing, but they don't help clarify people's confusion about what the Volt really is. If people perceive the Volt as an "electric car", they'll assume it has all the shortcomings of one and the market will be very limited. Somehow future ads need to make the point that it'll go up to 50 miles on electricity alone, but if you need to go further than that there's also a gasoline-powered generator on board that'll take you another 300+ miles to the next place you can charge up or get more gas. It's a new concept; people won't automatically "get it" without some help. The ads should provide the help.

I'd still like to see a Volt commercial where the Volt driver stops to help a Nissan driver with a dead Leaf. Have the Leaf driver standing by his card with an extension cord in the middle of nowhere.

I am glad that GM decided to hit the right wing head on with this ad. Addressing the "ditto heads" belief that those who want green vehicles also want to rub other peoples faces in it (specifically theirs). The belief that this is the only motivation for owning a Volt... not amazing mileage, not fun driving, not powerful motor but a false perception that Volt owners want to show everyone just how backward they are.

GM used the universal need of having to go to the bathroom vs the voluntary need for gasoline... nice message.