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Getting used to it

potato2Note: For more from Alexandra, visit the "Ask Alexandra" tab on the Chevrolet Volt Facebook page.

Today I was dismayed to see individually wrapped potatoes and yams at my local supermarket. “Individually wrapped potatoes?” I thought, “What is the world coming to?

Perhaps I should not be so disgusted with the single plastic wrapped potato, as I sneered when I first saw pre-washed romaine lettuce hearts in a package that I now buy. As lame as it sounds, they are easier to store in the fridge. Humans are highly adaptable, so we get used to the things that may at first anger or annoy us, but later come to accept. At first I was indignant to be made to watch commercials in the movie theater and would, to Ian’s embarrassment, hiss loudly when they appeared onscreen, but they now hardly register with me (to my husband’s relief).

I notice this with gasoline cars. At the turn of the 19th century, internal combustion engines were considered noisy, smelly and hard to start compared to their battery counterparts. Women especially preferred the electric car, but with the introduction of the self-starting car, a big negative to gas cars was eliminated and suddenly it was all about their benefits: gasoline was cheap and gas cars could go farther with faster refueling. We now completely accept unceasing traffic noise in the background of our every waking moment and smelly, poisonous gases coming out of a tailpipe.

So perhaps it is just human nature to focus on the negatives of electric cars. They are a new concept to most Americans, and therefore their limitations loom large. Cancer from tailpipe emissions, oil wars, $4/ gallon gas and noise pollution are the devil we know. Amazingly complaints like “You mean it takes 4 hours to charge?  How much does the battery cost to replace?  What if you want to drive to Vegas?seem much bigger problems in comparison. Even so, each time I hear someone squinch up their face in disapproval over battery range, I want to yell  “WHAT ABOUT YOUR GAS GUZZLER AND AIR POLLUTION,  NOISE POLLUTION, OIL SPILLS AND PEAK OIL?!”  Not to mention the $90 billion a year the United States spends securing and transporting oil from the Mideast, but those issues hardly come up on our radar. We just want to know if we can drive to Vegas in a plug-in car.

Humans have survived by being highly adaptable. Ironically, in the case of gasoline, our adaptablilty (read: complacency) is literally the death of us.

In a few months, I probably won’t flinch at individually wrapped yams, but if you see me buying one right now please stop me.

Alexandra Paul is a longtime electric vehicle advocate, actress and former EV1 driver. She is working with Chevrolet to educate consumers about EVs and the Volt. Full disclosure, Chevrolet is paying her for her time, but her opinions will always be hers.

Comments (10)Add Comment
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written by emma, May 10, 2011
The Egyptian leaders would say, "Give them bread and beer." When someone is not hungry or is relatively satisfied with their lot in life, they will accept almost anything.
Margaret Mead knew that only a few will make difference in a certain sector as it is their calling to do so. This is the reasoning behind her quote of, ""Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has." You are doing such a great job in your calling. Keep the passion as it is having a domino effect.



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written by wilhemina, April 15, 2011
very astute point, alexandra. we do adapt easily. the good news is we can adapt the other way too! this blog and this car are a great start.
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written by Alexandra Paul, April 12, 2011
Hi Anonymous I was commenting on human nature more than anything - how when something new comes across our radar, it is human nature to see the negatives and only the negatives and they loom large compared to what we already are used to, where we have become immune to the negatives . Which is what folks do with electric cars. I can see how the analogy might not hold up in every aspect, though.... wrapped potatoes will always suck for the environment compared to naked ones and EVs are of course not like that at all!

I was thinking about the potatoes and how mad they made me ( I spent quite a bit of time finding the produce manager so I could complain) and then I realized that the wrapped lettuce was nearby and I wasnt upset at all about that. Then I got into my Volt and started thinking about how people are so insistent to focus on the negative side of electric cars and how they, too, will soften with time like I probably will with the potatoes.

I am not the greatest writer, so I can understand how folks might think it is a leap to compare the two, but I hope this comment elucidates a bit my thinking.
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written by JoaoP, April 08, 2011
I'd like Chevrolet to pay me to compare cork bottle caps and plug-in electrical vehicles as well.
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written by pat bahn, April 08, 2011
I was at the Nissan Leaf Drive Electric Event in DC, and a line one salesguy used was "If you are planning to drive
the Leaf every day for commuting and to run errands, and you want to keep the Gas car for long weekend trips, isn't that
the 'Second' car and the leaf your daily driver?"

I think people will adapt quickly. Especially with $4 gas spurring them on.
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written by KH, April 08, 2011
People.... the plastic wrapped potatoes is for people on the run who need to microwave them, yes it's a stupid concept and a waste to the environment but what is worse is the people who buy the wrapped potatoes.

This post is not about potatoes, read deeper!
She is just stating the obvious. This post is about saving the environment and what we have unfortunately grown accustom to dealing with. You might not think your contribution makes a difference, but it does. If everybody does their part, we absolutely have the power to make change, open your mind to the possibilities..... America needs to become self-sufficient!
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written by Evan, April 08, 2011
Individually wrapped potatoes is the stupidest thing Ive heard in a long time. What benefit does the plastic have?! Potatoes will last for months if kept in a cool dry place. I wouldn't eat a wrapped potato without a quick wash either, it only takes a quick scrub to clean all the dirt off. I'm actually quite confident that the plastic wrap will promote rot in the potato.

Just another example of the uneducated American consumer I guess.
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written by Anonymous, April 08, 2011
Um... I think that the message is slightly contradicting. Individually plastic-wrapped potatoes create more plastic waste than potatoes that are just laying around, and ultimately, that increased plastic waste will be a greater detriment to the environment, so not only is the plastic wrap useless for potatoes (they can lay around in their own skin much as they have for centuries), it is also bad for the environment. So, not the best analogy to promote electric cars, thanks.
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written by Gav, April 08, 2011
I've never heard of individually wrapped potatoes here in NZ. How odd. Is it just an American thing?
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written by Chris2, April 07, 2011
You shouldn't store potatoes in the refrigerator.

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